TAF USA needed content that resonated with their demographic, a captivating brand aesthetic, and a strategic influencer program.
Since TAF wasn’t focused on driving sales, our core objective was to create community, expand their voice, and create content that emotionally connects with the audience. This approach garnered organic engagement, followers, and brand awareness.
We developed several programs; TAFelite the street style influencer network, brand collaborations, in-store influencer activations, and content that put TAF USA on the map.
Through our strategic content marketing efforts we were able to secure the “Digital Award of The Year” and surpass milestones.
47+ Influencers in TAF network & program
15,000+ new followers on IG
50,000+ new followers on FB
5% engagement increase IG
30 Successful Influencer Activations