T A R F O R M
Wanted to build community, learn about the community's needs, and convey their ethos in an anomalous manner.
GUUD Social
T A R F O R M didn't want to be categorized as a "brand"; they wanted our approach to go beyond traditional branding/marketing constraints.
Their ethos and vision intrigued us; we focused on community building & nonstandard storytelling.
High Level SOW
- Influencer Outreach & Management
- Creative Direction
- Strategic Storytelling
- Community Building & Management
- Project Management (shoots & influencer activations)
- Newsletter & web story creation
- Ideation & Consulting
Results
We were able to learn about the needs, tastes, and behaviors of the Tarform community.
We created a solid foundation for our audience through monitoring metrics, social listening, and engagement strategies.
This method allowed us to provide content & stories that resonated and connected with our audience.