T A R F O R M

Wanted to build community, learn about the community's needs, and convey their ethos in an anomalous manner.

GUUD Social

T A R F O R M didn't want to be categorized as a "brand"; they wanted our approach to go beyond traditional branding/marketing constraints.

Their ethos and vision intrigued us; we focused on community building & nonstandard storytelling.

High Level SOW

1. Influencer Outreach & Management
2. Creative Direction
3. Strategic Storytelling
4. Community Building & Management
5. Project Management (shoots & influencer activations)
6. Newsletter & web story creation
7. Ideation & Consulting

Results

We were able to learn about the needs, tastes, and behaviors of the Tarform community.

We created a solid foundation for our audience through monitoring metrics, social listening, and engagement strategies.

This method allowed us to provide content & stories that resonated and connected with our audience.